In-house SEO Team over SEO Company

Let’s face it: SEO is a real science. In past, it was a combination of art and science. It was easy a few years back. But lot of water has gone under the bridge. It’s complex, competitive and hard. Google updated, updated, and updated lots of algorithms. It is closing all the easy doors that we sneaked easily in the past. We can’t manipulate any more.

 

Today I want to talk on the particular issue that will make or break your business. For all the business owners who are looking for SEO Services that too particularly small and medium business owners. The dilemma is: in order to achieve a successful seo campaign whether to recruit in-house seo team or sign up for a vendor that comes top in for phrase seo company india. Let us have pros and cons of having in-house seo and seo outsourcing services.

 

 

Time:

 

Pros: Time will always be with in-house. A dead line is a dead line but they can extend more time.

 

Cons: Time is a biggest enemy for any seo company. Time will always clicking. Some time a six month slot is too little to show results.

See the time line set by SEO vendors. Normally it’s a 6 month job. Almost all the vendors need six months to show the results. I completely agree on this even in house team need these many months to show some results. But if a deal has happened for high competitive keywords, is six months enough to achieve rankings? I doubt it. Need extra time. Every now and then new start ups are coming and all they are looking better ROI for their marketing expenditure.

 

Flexibility:

 

Pros: In house can allocate resource and also can perform immediate tasks.

 

Cons: One of the nightmares for any seo vendors is being flexible.  

 

Immediate tasks:

Medium companies will always have regular workshops or events or exhibitions. Every quarter these companies will have one or two to participate. Companies will outsource these branding activities to vendors. The whole other campaign will go for a toss. We have experienced a lot particularly on this issue. At least 15 or 20 business working days will go to drive registration or some other activities. But at the end of the 6 months these tasks won’t matter for owners.

 

Resource Allocation:

Even if Seo Company will have specialists like affiliate marketer, event promoter, link builder, on page optimizer. Still there are so many unique requirements that it will become difficult for first time to do the tasks. See this requirement:  want to perform a survey in CFO forums and networking sites. The desired result from client is participants of this poll must be chief finance officers. Again needs time, budget and resource.

 

Customized SEO Solutions:

Cons: Difficult for seo vendors to customize.  Vendors package are predefined and often they are comfort in working on that framework.

Pros: Always in house seo team will upper hand to in making strategies according to the current needs.

Check any SEO company packages you see the set activities and set of number of keywords to target. Most of the business owners are result oriented. Need results. Not the tasks. Ironically, the package reflects what we do for a client. How many back links we get from directories, business directories, classifieds, press release, book markings and other listing.

Even when we offer customized solutions clients will often think overpriced. Because they often compare the package with customized SEO solutions.

 

Local SEO Services:

Cons: There will be not many keywords to target for in-house seo team.

Pros: Really works for SEO vendors.  

This recommendation is from my perspective. Our Happy clients list of local business is really long. Most of 

the demographic search oriented keywords like city + keyword or state + keywords belong to small business owners. They can’t afford SEO team.  The strategy will be clear for the local search.  Pull the keywords month on month basis. Take our example: the success rate is so high that we started new seo company chennai to cover the business owners of that place. There will be no particular marketing budget for small owners and for them seo companies will really work well.

 

Conclusion:

Large b2b and b2c companies can hire a marketing manager and then outsource the projects to SEO companies. Doing so, companies can set result orient deadlines to Manager. And seo companies can perform task oriented activities. Strategy will be taken care by Manager and execution part will be taken care by outsourcing companies. Or large companies can have their own in house seo teams. Tasks will perform swiftly and smoothly as there will not be too many “go ahead” approval mails.

Small and medium companies can sign up projects for SEO Companies. Even startup companies can rely on seo companies. Set a realistic target. And always think renewal plans after succeeding in the results.

If budget is too much constrained then read SEO Blogs like these and implement SEO tips and tricks.

 

Bio:

SuryaPatra works as SEO Manager in the search company. Most of my free time is writing blog posts on on page, consultation and best practices.